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Branding Banner


 

Here's some food for thought: According to Custom Content Council, 78% of consumers believe that organizations providing branded content are interested in building good relationships with them. That's a lot of people that are forming opinions about who you are, based on how "with it" you are with your branding... before ever meeting you. 

BRANDING AND IDENTITY

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Branding Banner


 

Here's some food for thought: According to Custom Content Council, 78% of consumers believe that organizations providing branded content are interested in building good relationships with them. That's a lot of people that are forming opinions about who you are, based on how "with it" you are with your branding... before ever meeting you. 

BRANDING AND IDENTITY

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Branding Intro


 

 

 

Often overlooked by entrepreneurs, the brand of a company is absolutely a vital piece to a business' success. Anyone can make clever shapes and such that tickle the vanity of the business owner. But the business owner's own opinion of the logo is far less important than the initial impression that is subconsciously made by those in the target market. The logo is most often the very first thing the eye is drawn to on a website, and the emotions that the visitor feels in those first seconds become the lens that they see through as they engage with your company.

 

 

BRANDING/IDENTITY

 

SEE PORTFOLIO

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Branding Intro


 

 

 

Often overlooked by entrepreneurs, the brand of a company is absolutely a vital piece to a business' success. Anyone can make clever shapes and such that tickle the vanity of the business owner. But the business owner's own opinion of the logo is far less important than the initial impression that is subconsciously made by those in the target market. The logo is most often the very first thing the eye is drawn to on a website, and the emotions that the visitor feels in those first seconds become the lens that they see through as they engage with your company.

 

 

BRANDING/IDENTITY

 

SEE PORTFOLIO

It's a BIG DEAL

People naturally love authenticity. When you meet someone who does what they say, who is the same person every time you run across their path, who is straight-forward when they talk to you... doesn't it build trust in you? This is what good branding does for your business. Your "brand" is a descriptive representation of who you are, what you value, how you behave, and who you serve. It is seen in visual elements like colors, shapes, and fonts. It is also heard through the language and tone when you write. Whether you perceive it or not, everyone feels emotions when they look at, read, or hear something. Branding is the process of being very intentional with what you "say".

Developing a strong brand often starts with a logo - that visual piece that encapsulates the essence of your company or organization. When you have a logo that stimulates the perceptions, emotions, and assumptions that accurately describe who you are, you have set the stage for building trust with a potential client. If we have done our job, by the time they speak to you for the first time after seeing your logo, looking at the style of your site, and reading the content on each page, they are already thinking, "I think this is the company I want to work with." We have helped you put the ball on the tee. Now you're ready to knock it out of the park and show them, "Yes, I am exactly who you think I am." It all starts with a logo. From there, we build a consistent brand throughout your project.

Quality branding creates a consistent experience for your customer. Consistency builds trust. Trust builds loyalty. Loyalty builds your business.

The Emotional Impact On Consumer Decision Making Free eBook

Other Projects


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Other Projects


View our Case Study

Branding Portfolio


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Branding Portfolio


We have your branding needs covered

We Seek To Understand You

First off, we only want to serve happy, kind, integrity-filled business owners who actually have a product or service that the market desires. With that said, the market needs to be told, "If only they knew how much better dealing with me would be than if they went with the big-box brand that's trying to run me out of business!" YES! That's what we do! So, we not only dig deep to learn what sets our client apart from their competition, but we focus on what makes them a great human being to know. It might sound a bit fluffy, but we take the time to actually develop a relationship with our clients. We learn about what makes them special and then set out to relay what we learn through the slightest aspects of their logo.

"What do I get with the Visual Identity Package?"

When you rebrand your company or straight-up start a new one, you don't just need a logo. You need to get it out to the world! Thus, our package includes all of the basics plus more that a company needs to show their new face to the world.

  • Logo
  • Brand Style Guide (to give to places you advertise so they get everything just right)
  • Design for business cards
  • Design for letterhead and envelopes
  • Wholesale pricing on anything we ever print for you (we are a very competitive print house too)

Delivering The Right Product To You

Unlike many (read: pretty much all) graphic design and branding firms, we have less of a focus on how many 'rounds' we design for you and more on getting it right. We don't put a formal limit on how many rounds we can go without additional charges. Then again, it's quite common that we "get a winner" even in the first round, because we have taken the time to "feel the love" and get to know you. Taking this time allows us to really get it right early on. Our clients say they feel "known and appreciated" when we go through this process. It's good.

 

Branding Testimonies


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Branding Testimonies


TESTIMONIALS

We have finished the branding of our business - from Flue Season to White Glove Chimney and Duct - new name, new colors, new logo. JCI has been really efficient, insightful, and fun to work with as we have worked through this complicated process. They’ve also kept an eye out for us on other printing and marketing that was not matching the specifications we finalized. Now, we are consistent inside and out - thanks JCI!
— Bob Ferrari
We have used JCI for numerous projects from our company logo design to website creation and they have more than pleased every time. Their service is exceptional and each team member that we have worked with has been prompt and easy to work with. We give them an easy five stars from our whole team, so glad we had the pleasure of working with these guys!
— Jessica Alhindi
We found JCI on line. They had a great philosophy and convinced us easily to use them for our website design and logo design. We are very happy with our decision. The staff is extremely professional. They listened very diligently to our business plans, and communicated our intent and process perfectly.
The operation is first rate, punctual and determined to deliver a superior product.
I would use them again in a heartbeat.
— Dr. Bob Ghelfi

Does your brand really represent who you are?

Let's Talk

Service Icons


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Service Icons


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