Legal & Financial Marketing Overview


 

 

 

 

Possibly more than any other industry we serve, Attorneys somehow innately understand the importance of marketing. The thing is, even in the biggest cities, the masses use old, worn out methods of exposure. From billboards and banners on busses, to horrible websites promoted with ghastly amounts of SEO, there’s a lot of room to be efficient and still be dominant.

LEGAL & FINANCIAL

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Legal & Financial Marketing Overview


 

 

 

 

Possibly more than any other industry we serve, Attorneys somehow innately understand the importance of marketing. The thing is, even in the biggest cities, the masses use old, worn out methods of exposure. From billboards and banners on busses, to horrible websites promoted with ghastly amounts of SEO, there’s a lot of room to be efficient and still be dominant.

LEGAL & FINANCIAL

Website Marketing For Accountants and Attorneys


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Website Marketing For Accountants and Attorneys


JCI's Attorney & CPA Website Design = Smart & Efficient Marketing

Professional and Business Services, for the most part, are a “local” business. Plus, each firm typically has one or two specialties or focuses. After we fully understand these demographic and geographic targets, we work with you and your staff to put together an ‘on budget’ plan for the phones to ring. We have so many success stories in the Legal and Financial world, and would love to add yours to the mix.

 
 
 

Our Digital Marketing Services For The Legal & Financial Industries


SERVICES SHAPED FOR YOUR NEEDS

We start by defining the emotions your ideal client is feeling the moment before they type in a Google Search looking for someone like you. From there, we make sure that emotion is addressed through every word, font, and design. Once this is done, on a responsive website that they can research while on the go, it’s a matter of sending the correct, worthwhile traffic to your site and leading them to the “Calls to Action”. You take it from there.

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Our Digital Marketing Services For The Legal & Financial Industries


SERVICES SHAPED FOR YOUR NEEDS

We start by defining the emotions your ideal client is feeling the moment before they type in a Google Search looking for someone like you. From there, we make sure that emotion is addressed through every word, font, and design. Once this is done, on a responsive website that they can research while on the go, it’s a matter of sending the correct, worthwhile traffic to your site and leading them to the “Calls to Action”. You take it from there.

 

BRANDING/IDENTITY

Depending on what kind of law you practice, the emotions of your prospective clients differ greatly, yet must be defined and addressed. If you are a business consultant, people need to feel a unique hope rooted in professionalism. When searching for an accounting firm, a business owner needs to feel that they will be covered, protected, and yet advised and guided. If your brand doesn’t literally go after the right emotions, you should stop everything and address that, as everything else is inefficiently working for you.

RESPONSIVE WEB DESIGN

More than 68% of all web surfing is now done on a mobile device. Some aspects of law are surely much higher than that. Can you imagine someone sitting in their cubicle on their computer looking for a family law attorney? No. They are out on break, on their phones. If your site isn’t truly responsive, Google says more than two thirds of your traffic “bounces”, which means they leave the site within 5 seconds. Be sure to look at our sample sites here not only on a computer, but on your mobile, just as most of your clients will.

SEARCH ENGINE OPTIMIZATION

Just as it makes no sense to pay good money to send traffic to a bad, non-Responsive website, it makes TOTAL sense, once you have the website “hook” that will pull in all the fish you can catch, to spend the money to send all the fish to the hook, on the “bait” per se. Attorneys spend so much money on SEO, and that’s great, once they have something worthwhile to send all that traffic to.

Legal & Financial Examples


REAL WORLD CASE STUDIES

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Legal & Financial Examples


REAL WORLD CASE STUDIES

 
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Featured Website

ABA ADVISORS

ABA Advisors has been with us all the way, literally. The site we now have live is the third iteration of their site that we have built for them, advancing as technology advanced until we finally had “the solution” for a business site being seen correctly on a mobile device: True Responsive Design. ABA has been so happy with our services (branding, web design, marketing, print production, etc) that they are our #1 referring client, having sent dozens of their clients to us. It is such an honor when a client trusts us so much that they send those who completely trust the JCI Team to be a wise investment. Over the years, we have seen ABA grow exponentially. Heck. They are OUR accountants and advisors, and we suggest you check them out if you’re in need!


 

OTHER LEGAL & FINANCIAL PROJECTS

DH Scott & Company

DH Scott & Company owns their market, being the undeniable ‘Accounting Firm Giant’ here in Redding. So, you might ask, why would they invest the time and energy and money into having us fully remake their online presence? Honor and respect. These guys really knew what they wanted, and were so clear in explaining their culture and brand identity to our design team. They feel, as do we, that the new site portrays that identity to the world quite effectively. Yay for happy clients!

Liberty Law, APC

Attornies Shawn McCammon and John Murray have a great thing going. Their relatively young law firm is booming, having multiple offices raving clients all over the place. However, they had gone with a standard web design firm that focuses solely on attorneys, and as is nearly always the case, the design and effectiveness of the site left a lot to be desired. We are honored that they chose us to make a new mobile responsive website for their law firm.

 

Square Practice

We love us some Andy Matthews. He is a complete expert in the Medical Industry from a business perspective. In wanting to help dentists refine their practice and become more efficient and profitable, Andy and his team developed an amazing dental practice software, aptly called Square Practice. It’s a huge success, and if you’ve got DMD or DDS on the back of your name, we suggest checking it out.

RETIREMENT LIFESTYLE ADVISORS

“We do things differently” Patrick said. "We focus on retirement INCOME not savings. We’re creating a lifestyle for people."  Our team at JCI knew what we needed to do. We helped create a well designed site for his potential clients and talkshow fans, but also developed a multi-tier membership portal which clients can subscribe to and get monthly updates, videos, access to blogs, and other resources. Oh, did we mention all of this is very low stress and time intensive for him? We like making things easy for you. He taylor his portfolio plans to you, so we tailored our design specs for him…and we’ll do the same for you. 


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