Sports & Fitness Overview


 

 

 

 

This industry is pure emotion. Whether traffic to the site is coming for education or to be a spectator, it’s likely on their free time. Those hopeful, happy, “grab life by the horns” emotions are perfect tools for generating loyal traffic.

SPORTS & FITNESS

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Sports & Fitness Overview


 

 

 

 

This industry is pure emotion. Whether traffic to the site is coming for education or to be a spectator, it’s likely on their free time. Those hopeful, happy, “grab life by the horns” emotions are perfect tools for generating loyal traffic.

SPORTS & FITNESS

Sports & Fitness Marketing Breakdown


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Sports & Fitness Marketing Breakdown


 

JCI's Sports & Fitness Website Design = CyberFuel for Sports Personalities and Fitness Gurus

We realize there are two different populations being addressed in this industry category, but the emotions are very closely tied. If you are an athlete who wants to offer an “Official” outlet for your fans to really get to know you, it’s vital that your web team take the time to get to know you and to get it “just right”. If you’re seeking to monetize your name or authority online, those same emotions still have to be conveyed to your prospective client. “These people get me. I’ve found the solution to my need, to my problem.”

 
 

Sports & Fitness Designing Services


SERVICES SHAPED FOR YOUR NEEDS

In the end, this niche is all about respect. People are out there, looking for either live vicariously through you or are motivated by you to become more like you… into the person they see themselves to actually be. In fields so passion-filled, dedication runs high. We find out who you are, what makes you special, and then put that persona online and knit those people to you.

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Sports & Fitness Designing Services


SERVICES SHAPED FOR YOUR NEEDS

In the end, this niche is all about respect. People are out there, looking for either live vicariously through you or are motivated by you to become more like you… into the person they see themselves to actually be. In fields so passion-filled, dedication runs high. We find out who you are, what makes you special, and then put that persona online and knit those people to you.

 

BRANDING/IDENTITY

Think it isn’t important for a sports personality to have a personal brand? Really? Two words: Air Jordan. Sure, you might not be that much like Mike, but it’s a fact that branded athletes have more dedicated fans. The same fact rings true for anything Sports or Fitness related. Brands = loyalty.

RESPONSIVE WEB DESIGN

Here’s a peek at what’s going on nowadays: If people are online for their 9-5 job, then they are at a computer. If they are surfing for recreation or for personal benefit, they are on their iPad or phone. However, more than 2/3rds of people “bounce”, or click the BACK button in 5 seconds or less, if a site is seen on a mobile and isn’t responsive. Once they get to your site, a modern, mobile responsive site keeps them there.

INBOUND MARKETING

If you have a Sports and/or Fitness website, you likely are an expert. Inbound marketing, more than anything else you could do short of getting a show on ESPN, will use that expertise to not only get masses of people to your website, but get them to bookmark it in their browser.

Sports & Fitness Examples


REAL WORLD CASE STUDIES

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Sports & Fitness Examples


REAL WORLD CASE STUDIES

 
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Featured Website

BRITTANY HOCHEVAR
CALIFORNIA

So, what do you do when you have played in multiple Olympics, won tons of fame and attention for your abilities, and then want to use that platform to grow into a niche that will provide years and years of revenue and provision? You brand yourself, take control of your online persona, and set yourself up for a post-Olympic life of speaking and training engagements. That’s exactly what we helped Volleyball pro Brittany Hochevar do with her new, fully mobile responsive website custom built on Squarespace. Go ‘Merica.


 

OTHER SPORTS & FITNESS PROJECTS

ADAMSON'S PEAK PERFORMANCE

Joe and Cathy Adamson have been in the fitness industry for decades. Having recently invested in a truly huge facility, along with its no-expense-spared renovation, they needed a website that would educate the public on what they really offer, which is a far more comprehensive workout experience than the fly-by-night, new place in a strip mall fitness places that pop up here and there. Mission accomplished.

BASE TACTICS

Now THIS is a good idea! There's no doubt that laser tag had most of us men captivated as boys. From there, we played paintball, which can get VERY expensive. But this, this is a new generation of laser tag, where you can "tag" someone accurately who is even 2-4 football field lengths away! We were not only excited to work on this project, but to be involved in the brainstorming of the new business and the branding development of the company. We wish they were in Redding!

 

PILLA SPORT

Pilla Sports is a perfect example of what we can do on Squarespace’s eCommerce platform for a product in the Sports and Fitness industry. Not only is the site extremely dynamic, but the shopping experience is flawless on all mobile devices. If you’re wondering if Squarespace can handle your online store, check this one out. We’re pretty darn sure it can, when built by the pros at JCI.

WATERWORKS PARK

WaterWorks Park is a staple business here in Redding. It sits like a giant, impossible to miss on one of our busiest roads. With the heat we get, which is up to 120 degrees, it seems that all of Redding and the surrounding counties can be found cooling off at WWP. We are honored to have been able to build a new site that shows that the park is here to stay for many years to come. Check it out, and you’ll see the dynamic use of ambient background videos, showing you literally what it’s like to shoot down each of their waterslides.


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