Branding & Identity

Here's some food for thought: According to Custom Content Council, 78% of consumers believe that organizations providing branded content are interested in building good relationships with them. That's a lot of people that are forming opinions about who you are, based on how "with it" you are with your branding... before ever meeting you. 


People naturally love authenticity. When you meet someone who does what they say, who is the same person every time you run across their path, who is straight-forward when they talk to you... doesn't it build trust in you? This is what good branding does for your business. Your "brand" is a descriptive representation of who you are, what you value, how you behave, and who you serve. It is seen in visual elements like colors, shapes, and fonts. It is also heard through the language and tone when you write. Whether you perceive it or not, everyone feels emotions when they look at, read, or hear something. Branding is the process of being very intentional with what you "say".

Quality branding creates a consistent experience for your customer. Consistency builds trust. Trust builds loyalty. Loyalty builds your business.

The Emotional Impact On Consumer Decision Making Free eBook