Possibly more than any other industry we serve, Attorneys somehow innately understand the importance of marketing. The thing is, even in the biggest cities, the masses use old, worn out methods of exposure. From billboards and banners on busses, to horrible websites promoted with ghastly amounts of SEO, there’s a lot of room to be efficient and still be dominant.
LEGAL & FINANCIAL
Possibly more than any other industry we serve, Attorneys somehow innately understand the importance of marketing. The thing is, even in the biggest cities, the masses use old, worn out methods of exposure. From billboards and banners on busses, to horrible websites promoted with ghastly amounts of SEO, there’s a lot of room to be efficient and still be dominant.
LEGAL & FINANCIAL
Professional and Business Services, for the most part, are a “local” business. Plus, each firm typically has one or two specialties or focuses. After we fully understand these demographic and geographic targets, we work with you and your staff to put together an ‘on budget’ plan for the phones to ring. We have so many success stories in the Legal and Financial world, and would love to add yours to the mix.
SERVICES SHAPED FOR YOUR NEEDS
We start by defining the emotions your ideal client is feeling the moment before they type in a Google Search looking for someone like you. From there, we make sure that emotion is addressed through every word, font, and design. Once this is done, on a responsive website that they can research while on the go, it’s a matter of sending the correct, worthwhile traffic to your site and leading them to the “Calls to Action”. You take it from there.
SERVICES SHAPED FOR YOUR NEEDS
We start by defining the emotions your ideal client is feeling the moment before they type in a Google Search looking for someone like you. From there, we make sure that emotion is addressed through every word, font, and design. Once this is done, on a responsive website that they can research while on the go, it’s a matter of sending the correct, worthwhile traffic to your site and leading them to the “Calls to Action”. You take it from there.
Depending on what kind of law you practice, the emotions of your prospective clients differ greatly, yet must be defined and addressed. If you are a business consultant, people need to feel a unique hope rooted in professionalism. When searching for an accounting firm, a business owner needs to feel that they will be covered, protected, and yet advised and guided. If your brand doesn’t literally go after the right emotions, you should stop everything and address that, as everything else is inefficiently working for you.
More than 68% of all web surfing is now done on a mobile device. Some aspects of law are surely much higher than that. Can you imagine someone sitting in their cubicle on their computer looking for a family law attorney? No. They are out on break, on their phones. If your site isn’t truly responsive, Google says more than two thirds of your traffic “bounces”, which means they leave the site within 5 seconds. Be sure to look at our sample sites here not only on a computer, but on your mobile, just as most of your clients will.
Just as it makes no sense to pay good money to send traffic to a bad, non-Responsive website, it makes TOTAL sense, once you have the website “hook” that will pull in all the fish you can catch, to spend the money to send all the fish to the hook, on the “bait” per se. Attorneys spend so much money on SEO, and that’s great, once they have something worthwhile to send all that traffic to.
REAL WORLD CASE STUDIES
REAL WORLD CASE STUDIES
OK, so Designed to Prosper is the real deal. While learning about their way to pay off your home's mortgage in a fraction of the time of the (criminal) traditional amortization schedule from conventional mortgages. Check it out. Jared, CEO of JCI Marketing, fell in love with it and used DTP himself. Anyway, we love this company. We did their branding package as well as their website design and SEO. The end result: more people are getting free of their mortgages quicker.
Attornies Shawn McCammon and John Murray have a great thing going. Their relatively young law firm is booming, having multiple offices raving clients all over the place. However, they had gone with a standard web design firm that focuses solely on attorneys, and as is nearly always the case, the design and effectiveness of the site left a lot to be desired. We are honored that they chose us to make a new mobile responsive website for their law firm.
DH Scott & Company owns their market, being the undeniable ‘Accounting Firm Giant’ here in Redding. So, you might ask, why would they invest the time and energy and money into having us fully remake their online presence? Honor and respect. These guys really knew what they wanted, and were so clear in explaining their culture and brand identity to our design team. They feel, as do we, that the new site portrays that identity to the world quite effectively. Yay for happy clients!
We could fill this with stories of how Kyler Hasson is a rock star. We could tell of how he (quite the young, really smart, muscular stud) has earned the trust of some very, very deep pockets in SoCal... but we won't. We'll instead tell you that this genius hired JCI Marketing to take everything that makes him different and relay it graphically in his brand and then to carry all of that through with the clear descriptions of his services on his website. We're honored to call him a client. Just watch. Bloomberg...
