Unfortunately, especially in the US, we’ve become more and more of a society that trusts franchises more than locally-owned businesses. That sucks, and we can change it. How? Well, a new logo that LOOKS like it could be a national franchise is a good start.
RESPONSIVE WEB DESIGN
This is so important for local businesses. Go to some of the sample sites below, especially on your phone. As you scroll, you’ll see the Call to Actions pop up on the bottom of the screen. A few touches and they are being led, turn by turn to your location. One touch and they are calling you. It’s good. Gotta have responsive.
SEARCH ENGINE OPTIMIZATION
The big franchises (think Orkin, Roto Rooter, Outback Steakhouse) spend a ton of money ranking high on Google, but they are easy to beat in local, specific areas… areas just like your town. We can do it.