Have Questions about SEO? We can help make sense of the SEO beast.
Do I need Search Engine Optimization?
Probably, but you need to find out. The fact is that there is no ‘One Size Fits All’ answer to this question, and some businesses stay visible with very little SEO work (this depends on competition), but most lose out by choosing to not implement SEO.
SEO equalizes the market-place so small firms can compete in the same space with much larger ones.
How do search engines find my site?
It’s found by the web-crawler robots and spiders that the search engines send out. They notice the number of links that other websites have to your site and determine that the more links there are, the more important your business site must be.
How is page rank determined?
As well as links, robots look for other elements too, and the more of these they find the higher the ranking. The higher the ranking, the higher the display-position in a search.
How can I increase my page ranking?
Fill your website with the links and elements the robots are looking for.
What are the Benefits of Using an SEO Firm?
By hiring an SEO firm you’ll have the best chances of being found at the top of searches, and the best chances of staying there.
How Do I Choose a Reputable Firm?
Firstly, listen to their answers – you want to hear specifics and more specifics! Have them spell out their strategy for visibility today, as opposed to 6 months ago – this will show they have working knowledge from current clients, rather than using you as the guinea pig! And ask for client referrals – from those who have gone from page 7 to page 1 on Google, etc.
Secondly, have them spell out exactly how the money will be used, e.g., how many hours a week, what they will do monthly, and what they will do every 6 months.
Lastly, beware of two things. One, firms that guarantee rankings – something no one can do and, two, anyone offering you overnight success. You and they should be expecting a move up the search pages over a 4 to 6 month period, not overnight.