Philip Pilla and his crew on the east coast design and produce the top eyewear for shooting sports and archery on Earth. More record holders and world champions wear this stuff than all the other eyewear companies...COMBINED. With these products, performance is paramount, though the look and feel have an inherent demand for excellence as well. So, when it came to rebuilding a new site for Pilla, we had quite a lot of mission points to accomplish while doing it all with the most style and design excellence that anyone could fathom. They truly are the best in the world at what they do, so that allows their brand to speak for itself, without having to try very hard. We wanted to keep the site clean and confident so their products and the athletes wearing them had center stage. We really are proud of this site. It’s built on Shopify, and pretty much kicks butt.

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